Eddie Obeng, "Smart failure for a fast-changing world"


Eddie Obeng brings energy and enthusiasm to his presentation to share his belief that the way the world works has changed. Now, via the benefit of the internet, people can travel around the world without even leaving their desks. The rules in the modern world are no longer the same. The world is moving so fast and change is so rapid. Reports that are written are more often than not outdated before they are even published. Obeng argues that design thinking must get big to meet the challenges we encounter.
He points out that it is arguable that we have not noticed the changes around us. Population has grown rapidly. Cities are more populated. People are working from home. Size and Scale is no longer a factor in society. Global is now local. Speed, density and scale of interaction have all increased. The pace of learning has also increased. But the pace of change is faster than the pace of learning. Decision making is so fast paced.

The energy and passion demonstrated by Obeng, makes one want to sit back and pause. We live in a society today where instant answers and responses have become the norm and the expectation. We feed into his cultural shift by expecting and demanding the same responses ourselves. The reality is that this instant gratification of society may produce results in the immediate term, there is an argument to be made that the time taken to sit back, relax and observe, can ultimately lead to as many more results in the future and it is possible that these results would be even more effective and efficient.

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