Eddie Obeng, "Smart failure for a fast-changing world"
Eddie Obeng brings energy and enthusiasm to his presentation
to share his belief that the way the world works has changed. Now, via the
benefit of the internet, people can travel around the world without even
leaving their desks. The rules in the modern world are no longer the same. The
world is moving so fast and change is so rapid. Reports that are written are
more often than not outdated before they are even published. Obeng argues that
design thinking must get big to meet the challenges we encounter.
He points out that it is arguable that we have not noticed
the changes around us. Population has grown rapidly. Cities are more populated.
People are working from home. Size and Scale is no longer a factor in society.
Global is now local. Speed, density and scale of interaction have all increased.
The pace of learning has also increased. But the pace of change is faster than
the pace of learning. Decision making is so fast paced.
The energy and passion demonstrated by Obeng, makes one want
to sit back and pause. We live in a society today where instant answers and
responses have become the norm and the expectation. We feed into his cultural shift
by expecting and demanding the same responses ourselves. The reality is that
this instant gratification of society may produce results in the immediate
term, there is an argument to be made that the time taken to sit back, relax
and observe, can ultimately lead to as many more results in the future and it
is possible that these results would be even more effective and efficient.
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